One of the key points that caused privacy advocates to target Samba TV, is that their opt-in language seemed to suggest they were tracking your viewing habits in order to feed you related content recommendations. It is for this reason, certain members of Congress saw the need to step in. However, what really set off some concerns among privacy activists, is that Samba TV can even track, recommend, and deliver advertising on a second device connected to the same homeowners network.Īs this news emerged and was vigorously debated some time back, it became clear that other companies, including major manufacturers such as Vizio, were also tracking consumers viewing habits using different software – but with equally potentially deceptive opt-in information that was not always clear. Recently, there was a flare-up over a company called Samba TV, which is a software package that Smart TV makers build into their TVs that tracks user viewing in order to make suggestions for related content, and of course, to also serve up advertising ostensibly relevant to their preferences. The senators believe that federal regulators should investigate “the business practices of smart-television manufacturers” whom they believe are “tracking consumers’ viewing behavior without their knowledge.” Senators Edward J Markey of Massachusetts and Richard Blumenthal of Connecticut sent a letter last week to Joseph Simons, the chairman of the Federal Trade Commission, saying they were concerned about “consumer privacy issues raised by the proliferation of smart-TV technology,” according to a report by the New York Times.
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